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NEW Consumer Research

Potato Consumer Research Report 2010

Potatoes NZ research was conducted by The Nielsen Company in June 2010. The research was collected from over 1,000 households, actual purchase information together with household's attitudes and perceptions. The average statistical sampling error of these results is 2.95%.
 
The research is presented in four reports Executive Summary, Key Insights and Insights, Media usage, Chip Survey Results, which we encourage you to share with your industry partners. If you would like to discuss this research please contact info@potatoes.co.nz or Glenda Gourley on gourley@xtra.co.nz

Potato Consumer Research Report 2010 10 things to know • download PDF		Potato Consumer Research Report 2010 10 things to know • view video		Potato Consumer Research Report 2010 Executive Summary • download PDF
Potato Consumer Research Report 2010 Key insights • download PDF		Potato Consumer Research Report 2010 Media Usage • download PDF		Potato Consumer Research Report 2010 Chip Survey Results • download PDF
Tips for better chips - poster ENGLISH • download PDF • order free now		Tips for better chips - poster CHINESE • download PDF • order free now		Potato Research Report 2006 An overview of the results of the first substantial and specific research into consumer behaviour in relation to fresh and processed potatoes. • download PDF
Tips for better chips - leaflet English one side, Chinese reverse • download PDF • order free now		Cook Test Poster A useful potato growers wall chart to help determine how different potatoes will cook. A3 laminated. • download PDF • order free now