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NEW Consumer Research

Potato Consumer Research Report 2010

Potatoes NZ research was conducted by The Nielsen Company in June 2010. The research was collected from over 1,000 households, actual purchase information together with household's attitudes and perceptions. The average statistical sampling error of these results is 2.95%.
 
The research is presented in four reports Executive Summary, Key Insights and Insights, Media usage, Chip Survey Results, which we encourage you to share with your industry partners. If you would like to discuss this research please contact info@potatoes.co.nz or Glenda Gourley on gourley@xtra.co.nz



Potato Consumer Research Report 2010
10 things to know
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Potato Consumer Research Report 2010
10 things to know
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Potato Consumer Research Report 2010
Executive Summary
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Potato Consumer Research Report 2010
Key insights
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Potato Consumer Research Report 2010
Media Usage
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Potato Consumer Research Report 2010
Chip Survey Results
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Tips for better chips - poster
ENGLISH

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Tips for better chips - poster
CHINESE

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Potato Research Report 2006
An overview of the results of
the first substantial and
specific research into consumer
behaviour in relation to fresh and
processed potatoes.
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Tips for better chips - leaflet
English one side, Chinese reverse
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Cook Test Poster
A useful potato growers wall chart to help determine how different potatoes will cook. A3 laminated.
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