I'm great for the planet

I am a really efficient plant. 85% of what I grow can be eaten. And I need less water to grow than other carbohydrates. It takes around 300 buckets of water to grow 1kg of rice, 50 buckets to grow 1kg of wheat and only 8 buckets to grow 1kg of me! And as the world is short of water you are doing the planet a favour by eating New Zealand grown potatoes!

I'm a nutritional goldmine

I provide a wealth of healthy nutrients as well as high quality fuel to power your body. Count me as one serving towards your
5+ A Day total.

I'm a food super hero

When you consider everything I have under my skin, and in my skin, it’s no wonder nutritionists think I’m ‘super’. You name it - vitamin C, potassium, iron, magnesium, B group vitamins, antioxidants, fibre and carbohydrates. I’ve got it all! Yes, I’m simply super!

I'm a multi-award winner

Did you know I am so special that I have been awarded The Heart Foundation tick of approval? Don’t you just love the amazingly beautiful tick that I can wear? So please do your best and use me in ways that keep me healthy - be sure to use recipes that don’t add too much fat or salt.

I go with everything

I'm a great mixer in any crowd. I go well in salads, casseroles, soups, roasts. Bake me, roast me, wedge me, boil me, mash me, stuff me. Everything goes with potatoes... I just love being included in fancy diners, and I'm equally at home as a quick snack, on the BBQ. Whatever your lifestyle I dress up for the occasion.

I'm better with
my clothes on

I’ve got so much fibre and a lot of nutrients in, or just under, my skin so please don’t throw away my best part. And best of all I taste fantastic with my skin on - try me roasted, boiled or in salads. You can even mash me with my skin on - then I’ll be smashed instead of mashed!

Count me in...

For good health it is essential to eat 5+ A Day (five or more servings of fresh fruit and vegetables each day). Bake, boil, or mash me as a great way to get one serving towards your 5+ A Day target. Remember, a serving is about a handful.

Kiwis love me.

Here in New Zealand we just love potatoes. In fact 97% of all Kiwis eat potatoes! That's about 67kg of potatoes each a year. Around 500,000 tonnes of us are grown each year in New Zealand. If the average size of a potato is 175g, this is nearly 3 billion potatoes!